The New Look of PROSOCO

The new and improved PROSOCO

Notice something different about the PROSOCO logo atop this page? We hope so. We're proud to introduce to you our new logos for both our core PROSOCO brand and all three sub-brands (Sure Klean®, Consolideck® and R-Guard). The new logos were specially designed to represent you – our customer, us and the project. Independent research identified what PROSOCO does best -- our second-to-none customer service and technical support. We're here for our customers no matter what. We'll go wherever the job takes us. That's been our identity for 75 years and going strong, and that's our promise to you.

 Sure Klean R-Guard Consolideck

Stay tuned for more pieces of our new brand as we roll them out in the upcoming weeks and months. You'll see updated sales materials, print and digital ads, website, new container designs, a new trade show booth and more. Anywhere you normally see the PROSOCO brand, you’ll start to see our new and improved look.

Frequently Asked Questions

Why did you change your image in the first place?

  • We reviewed our brand strategy and discovered ways that our image could more accurately represent what we do best. In working with an independent marketing agency, we identified our strengths - our second-to-none customer service and technical support - and came up with an image that focuses on those strengths.

  • Our new PROSOCO corporate logo is custom-designed to represent our unique relationship with our customers and our focus on routinely going
    the extra mile to find solutions on projects. Check out our video below to get the story behind our logos through the years.

What's changed about your products?

  • Our package labels have a new look, but that's where the changes end. All of our product formulas have remained unchanged throughout this process and will continue to deliver the performance our customers expect. New exterior - same great stuff inside.

Did you get bought out by another company?

  • Nope. PROSOCO is a Boyer family-owned business currently in its fourth generation, and we intend to stay that way. We appreciate the offers, but we're not for sale.